15 Best Powerful SEO Tools in 2023 Tried and tested

What to look before buying SEO Tools?

Keyword Database

Keyword Research is one the basic and most important step for SEO. The tool which you are using needs to have a vast Database to support your keyword research. The bigger the Database the better.

Site Audit

Site Audit feature is crucial to any website to figure out broken links, performance, content quality, incoming/outgoing links. This is a Home keeping tool that needs to be used, to keep your ranking higher.

Backlink Analysis

Backlink analysis is the core of your Link building strategy. With this tool you can analyze who are linking back to you or your competitor’s website. Should you approach those websites or not. Backlink analysis is important.

Organic Research

Organic Research SEO tool lets you understand who are your organic competitors, check what keywords bring them the most traffic, and find new opportunities for getting your webpage to the top of the SERPs

Rank Tracking

To track your website pages ranking for different keyword searches a rank tracking tool can come handy. You can check keywords with specific landing pages, track rank performance over time to uncover useful insights.

Link Building Tool

Link building is a manual process. With the Tool You should be able to outreach prospects based on target keywords and competitors. Build a workflow to manage the outreach process and Track progress.

On Page SEO tool

Your on page seo will determine how your page will rank on search results. A tool which tells you what is missing or incorrect or what SEO needs to be done, is a great help for your Ranking prospects.

Web Traffic Analytics tool

A Web traffic analytics tool collects data about who comes to your website and what they do when they arrive.

This can give lots of insights to improve and tweak your SEO strategies for better results.

The Top 15 Best SEO Tools in 2023

I’ve reviewed over 20 SEO tools and online service plans and selected the 15 best ones. Each SEO tool has its own unique features and strengths that may work best for a variety of specific uses.

The best SEO tool provides reliable keyword research, site audit, rank tracking, ease of use, and reliability that your website needs.

1. SEMRUSH

SEMRush is an excellent all-in-one SEO tool for digital marketing.

It consists of an array of tools to help you get detailed reports of your keyword analyses of domains, be it your own website or your competitors.

SEMRush can show you recommendations for content optimization so you can scale organic traffic.

FEATURES

• FREE plan: NO
• Free Trial: 7 Days.
• Starter Pricing: $119.95 / Month
• Users: 1
• Projects: 5
• Keyword Tracking: 500
• Reports Limit: 10000
• Site Audit: No. Available in Higher Plan
• Backlink Analysis: YES

SEMRush is an all-in-one SEO toolkit that offers over 45 SEO tools under one roof ranging from keyword research to competitor research, PPC, social media marketing, and many more.

Although there are a ton of tools out there to do competitor analysis, nothing comes closer to Semrush.

It’s the perfect competitor research tool that lets you do the following things.

Backlink analysis

Finding the top keywords of a site

Estimate traffic of any site

Finding the ad copies of your competitors etc

140+ geo databases. 20+ billion keywords. 40+ trillion backlinks. 800,000,000+ domains. SEMrush’s rank tracking reports are the best in the market.

SEMrush is perfect balance between easy usage and reporting depth.

2. SERanking

SE Ranking is a complete Web optimization SEO suite for bloggers and Website optimization experts.

They offer all that you really want in a Web optimization suite, and their pricing is quite competitive.

Their On-page SEO  review tool checks against 80+ boundaries, and their ranking tool is feature-rich.

FEATURES

• FREE plan: NO
• Free Trial: 14 Days.
• Starter Pricing: $31.20 / Month
• Users: 1
• Projects: 10
• Keyword Tracking: 500
• Reports Limit: 1000 per day
• Site Audit: 7000 per Project
• Backlink Analysis: 6000

The dashboard of the SE page ranking tool is user-friendly for beginners. But like other tools, the majority of functions are tucked inside submenus.

You’ll still find it simple to get along with it, once you have a tour of the software. SE Ranking user reviews repeatedly mention the project management tool.

It provides a neat way of listing all sites under watch. This makes them easy to reach via a dropdown menu.

3. Mangools | KWfinder

Mangools is not just one tool but a set of many Tools namely, KWfinder for Keyword research, SERPChecker for SERP Analysis, SERPWatcher for Rank Tracking, LinkMiner for Backlink Analysis, and SiteProfiler for SEO metrics & Insights

FEATURES

• FREE plan: NO
• Free Trial: 10 Days.
• Starter Pricing: $29.90 / Month
• Users: 1
• Projects: 10
• Keyword Tracking: 200
• Reports Limit: 1000 per day
• Site Audit: 20
• Backlink Analysis: 10000

The Mangools – Linkminer allows its users to find and replicate the powerful backlinks of their competitors. You can choose and save the best backlinks for future actions after viewing the link positions in the preview provided by Mangools.

You can use the Mangool’s SEO metrics to inspect the popularity and authority of your competitors and analyze the traffic for valuable content and backlink profiles as well.

Mangools enables Agencies to evaluate the necessary data at once and get notified about significant changes and set up interactive reports for it’s clients.

Mangools-KWfinder offers users the most accurate keyword difficulty metrics to evaluate keyword ideas with the same volume of searches. You can find out where you fall short by comparing your websites with other ranking sites.

4. SurferSEO

Whether you’re tired of expensive software or simply haven’t found one that works for your website, Surfer SEO is an excellent alternative to take into consideration if you’re trying to add another SEO tool to your toolbox.

FEATURES

• FREE plan: YES
• Free Trial: NO.
• Starter Pricing: $49/ Month
• Users: 1+1
• Projects: 10
• Keyword Tracking: Unlimited
• Reports Limit: 1000 per day
• Site Audit: 20 Pages / month
• Backlink Analysis: 6000

For non-tech users, I found Surfer to be very user-friendly. There is a “how to use” option on the app dashboard to assist you in learning how to utilize the tool if you are not sure of how to do the stuff.

The content editor that comes with Surfer, though, is undoubtedly its best feature. Most other SEO solutions don’t come with content editors.

Exploring keyword suggestions can be done for you via the Keyword Research function, which will also provide you a list of potential keywords to use when optimizing each page. If you’re working on a site that also has to rank in other places, this is fantastic.

By altering the location focus of your keyword search, you can get term ideas depending on how people search in a certain nation.

5. SEO Power Suite

The SEO PowerSuite is a feature-rich tool created with the intention of combining all the various SEO skills with a little simplicity to ensure that users enjoy ease that they haven’t encountered in other tools.

FEATURES

• FREE plan: YES
• Free Trial: NO.
• Starter Pricing: $299/ Month
• Users: Unlimited
• Projects: 20
• Keyword Tracking: Unlimited
• Reports Limit: Unlimited (watermarked)
• Site Audit: Unlimited
• Backlink Analysis: Unlimited

The main factor contributing to SEO PowerSuite’s popularity is how inexpensive it is considering the wide range of features it offers. In contrast to the exorbitant prices of many premium cloud applications, SEO PowerSuite is remarkably more affordable.

Throughout 500,000 SEO professionals and site owners have given the SEO PowerSuite a thorough test over time. SEO PowerSuite is a no-brainer if you are on a limited budget and want to spend your money on a reliable SEO software package.

While SEO PowerSuite does offer some restrictions on data, speed, functionality, and other factors, it is unquestionably much less expensive than competing cloud tools. Therefore, choosing SEO PowerSuite over more modern options would be better for amateurs, novices, or beginners.

6. SerpStat

Serpstat is a comprehensive search tool that 250,000 users worldwide use to enhance their internet search performance.

You can optimize your search efforts and increase overall traffic and visibility to your website with services like keyword research, backlink analysis, rank tracking, and site auditing.

Serpstat can also help you learn more about the strategies used by your rivals in online marketing.

FEATURES

• FREE plan: NO
• Free Trial: NO.
• Starter Pricing: $55/ Month
• Users: 1
• Projects: 10
• Keyword Tracking: 15,000
• Reports Limit: 3
• Site Audit: 150,000
• Backlink Analysis: 10,000

For their paid search campaigns, customers of Serpstat’s PPC keyword research tool can make use of features that

are comparable to those of the SEO keyword research tool. Serpstat offers a wide range of data and capabilities.

Serpstat provides information on search traffic, expected cost per click (CPC), and keyword difficulty to assist customers in choosing the best paid keywords.

Serpstat also records and shows the most recent search advertising that other businesses have run for particular keywords.

7. NinjaOutreach

This tool is not your ordinary SEO tool but it’s a OUTREACH tool as the name suggests.

Being one of the best influencer outreach tools that you can utilize to expand your business is Ninja Outreach.

Nowadays, influencer marketing is popular and a wonderful strategy to promote your brand if you want it to expand.

FEATURES

• FREE plan: NO
• Free Trial: 7 Day
• Starter Pricing: $155/ Month
• Users: 1
• Campaigns: 5
• Influencers: 500
• Keyword Tracking: 15,000
• Email Limit: 1000
• Exports: 50/Month
• Search/Hr: 50

All sizes of enterprises can use this product. Ninja Outreach will assist you in streamlining and automating your outreach marketing efforts whether you are in charge of a small firm, an agency, or a large corporation.

By getting Ninja Outreach, you can quickly save time and money on your upcoming Instagram or any other social media outreach campaign.

The Ninja Outreach database has more than five million influencers, and we may filter them by country to improve prospecting.

8. SpyFu

Digital marketers can perform better online search by using the keyword research and competition intelligence tool named SpyFu.

SpyFu can be used to precisely find the most profitable search keywords in the sponsored and organic search campaigns of your rivals.

FEATURES

• FREE plan: NO
• Free Trial: NO.
• Starter Pricing: $58/ Month
• Users: 1
• Projects: 10
• Keyword Tracking: Unlimited
• Reports Limit: 30
• Site Audit: Unlimited
• Backlink Analysis: Unlimited

SpyFu fulfils its name. It is a tool that gives you the ability to spy on other companies.

However, all of this industrial espionage is completely legal. Both capitalism and love are just.

In fact, there’s a good chance that SpyFu is being used by your rivals to spy on your company.

So, you ought to pay it forward. You might adopt these techniques when you find out what other companies in your sector are doing to improve their visibility in the search results.

Additionally, it will increase the exposure of your company.

9. Growthbar

There are two ways to use the SEO tool GrowthBar.

It can first be used as a standalone online application, allowing you to log in, enter keywords, see statistics, and so forth.

And secondly it can be utilized as a Chrome extension, which sets it apart from the majority of the well-known SEO tools available today.

FEATURES

• FREE plan: NO
• Free Trial: 5 days
• Starter Pricing: $29/ Month
• Users: 1
• AI Content: YES
• Keyword Research: Unlimited
• Reports Limit: 30
• Site Audit: 300
• Backlink Analysis: 300

GrowthBar can assist you in locating crucial data points and insights to improve the marketing outcomes for your company, from keyword research to backlink analysis to rank tracking.

You may see the ranking difficulty score and quick keyword alternatives for any search query you enter into Google when the extension is enabled on Chrome.

Every Google search result is displayed in your web browser along with other crucial domain data like domain authority (DA), organic traffic, and top backlinks.

Additionally, you can keep an eye on a site’s Facebook advertisements and discover its most expensive terms.

With the aid of all these crucial data pieces, you can better understand your paid and organic competitors and gain a clearer idea of how challenging it would be to rank for your desired keywords on Google.

10. Long Tail Pro

Long Tail Pro is a tool for finding low-competition keywords that will complement an SEO strategy for website owners.

With the help of Long Tail Pro, you can enter up to five seed keywords at once and receive hundreds of alternative recommendations and keyword variations.

FEATURES

• FREE plan: NO
• Free Trial: NO.
• Starter Pricing: $37/ Month
• Users: 1
• Projects: 2
• Keyword Tracking: 800
• Reports Limit: unlimited
• Site Audit: 250
• Backlink Analysis: Unlimited

The software also enables you to manually review a list of keywords (if you have conducted earlier research) and even examine the domains of your rivals to find fresh keywords in your industry.

In order to provide helpful indicators like search volume, advertiser bid, rank value, and one of my favorites, Keyword Competitiveness (KC) score. Long Tail Pro compiles information from Majestic and Google Adwords.

The KC score is a proprietary algorithm from Long Tail and is displayed as a single number between 1 and 100, which is quite helpful before you start your game.

11. SEObility

A web-based SEO management tool called Seobility assists businesses with backlink monitoring, website crawling, and site auditing tasks.

You can use a single platform to streamline processes for keyword monitoring, competition analysis, and website improvement.

FEATURES

• FREE plan: YES
• Free Trial: YES
• Starter Pricing: $50/ Month
• Users: 1
• Projects: 2
• Keyword Tracking: 800
• Reports Limit: unlimited
• Site Audit: 250
• Backlink Analysis: Unlimited

You  will be pleasantly surprised by Seobility’s ability to uncover actionable topics on your site over time, including performance concerns, site structure difficulties, and content issues with certain pages.

All the while, this updates you on where your pages currently stand in search engine results are provided in a manner that is simple to understand.

It’s fantastic to be able to rescan your site whenever you deem it’s necessary to do so rather than having to wait for your SEO tool to complete its scheduled scan.

For your website to be in top shape, alerts for technical problems like hosting and structural problems with the site or page layout are essential.

12. SERPWoo

Serpwoo was created as a result of discontent with the information that rank tracking programmes were providing.

You will see, most of the keyword tracking tools at a time would focus on your URL rather than others that were ranked beside you.

In order to eliminate the irritation of rank tracking programmes that just provide ranking positions for URLs,

SERPWoo—which describes itself as a “niche tracker”—was created.

FEATURES

• FREE plan: NO
• Free Trial: NO
• Starter Pricing: $49/ Month
• Users: Unlimited
• Projects: Unlimited
• Keyword Tracking: 50/day
• Reports Limit: 25
• Site Audit: YES Backlink Analysis: NO

Conventional rank trackers frequently follow a single domain over Google’s top 100 results for particular keywords.

This is acceptable if all you want to do, is keep track of where your website stands for various keywords,

but it doesn’t provide any useful information on how to move up the rankings.

Because it tracks all of the top 20+ results for the keywords you chose and aids in reverse engineering,

SERPWoo is unique. It makes use of data streams from outside sources to give users a rapid overview of the rankings.

13. Link Whisper

Let me tell you, Linkwhisper is the best Internal link building wordpress plugin till date.

Many newbies forget the importance of internal link building.

You can use the strength of internal links to rank your pages when you first start your blog and don’t yet have a strong backlink profile.

It’s an incredibly solid method for building an inbound link profile that makes your entire blog and website simple to navigate and easy for crawlers.

FEATURES

• FREE plan: NO
• Free Trial: NO
• Starter Pricing: $52/ Month
• Users: 1
• Projects: 1
• FIX BROKEN LINKS
• INTERNAL LINKS REPORTING
• AUTOMATIC LINKS FROM KEYWORDS
• AUTOMATIC LINK SUGGESTIONS AS YOU WRITE

Your website’s search engine rankings will improve thanks to Link Whisper’s automatic internal linking feature.

For your links, it also provides a number of analytics and reports so you can better assess where you need to improve.

You can only use it if your website is powered by WordPress because it was created exclusively as a WordPress plugin.

When you first set it up and each time you add a blog article, it analyses your entire website.

Link Whisper provides pertinent blog entries that can be linked to after the scan is finished.

Additionally, it displays the text that can be connected to the suggested blog post.

14. SEO Pressor

SEO Pressor is primarily a Page Optimization Tool. You can optimize your on-page blog entries with the help of this potent WordPress plugin.

Additionally, it will give you information on the SEO status of your website, helping you to rank higher on Google.

FEATURES

• FREE plan: NO
• Free Trial: NO
• One Pricing: $9/ Month
• Users: 1
• Projects: 1
• WordPress Plugin: YES
• Site Score & Health: YES
• Site Audit: YES
• On-Page Analytics: YES
• Backlink Analysis: NO

It explains how to correctly optimize your content while also offering advice on where to place your keywords for better

results like title, meta description, h1 tags, image alt tags, etc. Additionally, it alerts you to any keyword stuffing (using the same keyword too many times).

The most crucial SEO intelligence for your website is gathered by SEOPressor and displayed in one place.

You can get crucial information about the SEO health of your website with the help of SEOPressor.

For more than 6 years, they have been giving their clients real results, and many of them adore their after-sales service.

15. ProRank Tracker

With the help of this fantastic tool ProRankTracker, you can easily grasp a variety of vital information about your SEO initiatives.

The information is presented using color-coded graphs, charts, and lists, and the tool’s user interface is simple and easy to use.

So, even though ProRankTracker offers a huge selection of settings, you’ll never feel overloaded.

FEATURES

• FREE plan: YES
• Free Trial: 30 days
• Starter Pricing: $13.5/ Month
• Users: 1
• Rank Tracking: 100
• URLs: Unlimited
• Reports Limit: Unlimited
• Site Audit: NO
• Backlink Analysis: NO

Pro Rank Tracker plans’ adaptability can be extremely helpful to a variety of consumers.

The plans give you the option to select the one that would best serve your business needs even though the features are sufficient to fulfill your tracking and reporting requirements.

All plans include the fundamental components. However, when the plan level increases, features like the number of

Terms, Sub-accounts, Site-Audit Sites, and Site-Audit Pages change and rise. Specific paid plans also have access to extra features.

FAQ’s

Wrapping Up:

In my research and analysis of the best SEO tools available on the market, I have found that there are a plethora of options with various features and price points.

And that’s why it’s important to determine the specific needs of your website or business and choose the SEO tool that best aligns with those needs.

From keyword research to site audits, there are tools available to help improve your website’s visibility and ranking in search engine results pages.

Some SEO tools offer comprehensive solutions while others specialize in specific areas of optimization.

Ultimately, investing in an effective SEO tool can save you time and help your website perform better in search rankings, leading to increased traffic and potential revenue.