Why Most Outbound Stops Working
Good outbound is a system of timing, data, message, and follow-up working together.
We build a signal-based outbound system with AI personalization, healthy inboxes, and structured testing, so your team sends fewer, better messages.
Built for founders and sales leaders. Live in 3 to 5 weeks. You own every account and asset.
Good outbound is a system of timing, data, message, and follow-up working together.
Reach out when something changes, such as funding, new hires, tech stack changes, or product launches.
First lines and sequences that reference real details about the account, reviewed against rules you set.
Secondary sending domains, SPF, DKIM, and DMARC authentication, and warm-up so your main domain stays protected.
Multi-step email and LinkedIn-ready sequences with clear offers and simple calls to action.
Structured tests on subject lines, angles, and offers with a simple scorecard for decisions.
Replies classified, forwarded to Slack or your CRM, and booked straight to your calendar.
Confirm ICP, offer, and signals. Draft messaging angles and the personalization rules.
Set up domains and inboxes, connect your Clay lead list, build sequences and AI personalization, and run internal test sends.
Start with a small volume, monitor deliverability, review replies, and tune the messaging before scaling.
A real outbound workflow showing how we automate personalization using AI and signals.
View Project on GitHub →How signals, personalization, and sequence steps connect inside the system.
* Sample illustrative data
Outbound only works when your domain and reputation stay healthy. Every system we build includes proper authentication, easy opt-out, sensible sending limits, and targeting rules that respect applicable laws such as CAN-SPAM. We do not buy scraped lists or use risky sending shortcuts.
* Have a lawyer or your client's counsel review compliance language for markets outside the US.
A one-time build. If you completed a GTM Audit, the audit fee is credited toward setup.
* Sending tools, inboxes, Clay credits, and data costs are paid by you directly.
Book a Free Audit CallUsually 3 to 5 weeks. Inbox warm-up takes time, so we start infrastructure in week one.
No. Results depend on your offer, market, and list quality. We design for learning and steady improvement and share measured results openly.
The system runs from your accounts and tools, so you own the domains, inboxes, and data. We can run campaigns for you under a retainer.
Separate sending domains, SPF, DKIM, and DMARC, gradual warm-up, limited daily volume, and list verification before sending.
We write the rules and examples first, keep personalization specific and short, and review samples with you before launch.
Not required. If you have a clean, verified list, we can start with messaging and infrastructure.
Typically Clay, a sequencing tool such as Instantly, your CRM, and an AI model for personalization. We adapt to your stack.
Book a free call and we will tell you whether your offer, list, and setup are ready for outbound.
Book a Free Audit Call