CLAY LEAD ENGINE

Clay Lead Engine

We build a Clay system that finds, enriches, verifies, and scores your ideal accounts, then syncs them to your CRM automatically.

Book a Call Free GTM Plan

Fixed scope. Live in 2 to 4 weeks. You own the tables and workflows.

Waterfall Enrichment

Email Verification

Fit & Intent Scoring

CRM Sync & Routing

Manual List Building Is Costing You Pipeline

Reps or founders spend hours copying data between tabs.

One data provider misses a large share of your target contacts.

Bounced emails are hurting your sender reputation.

Leads reach the CRM with missing fields and no priority.

Nobody knows which accounts to contact first.

A lead engine replaces the spreadsheet scramble with a system that runs every day.

What's Included

ICP-Based List Building

Turn your ideal customer profile into a repeatable source of target accounts and contacts.

Waterfall Enrichment

Query several data providers in sequence so you fill gaps and pay only when data is found. Clay connects to 150+ data providers.

Email & Phone Verification

Check addresses before anything is sent to protect deliverability.

Fit and Intent Scoring

Score leads on firmographics, tech stack, and buying signals so reps work the best accounts first.

AI Research Columns

Pull details no single provider has, such as recent news, hiring activity, or product focus, using AI-assisted research.

CRM Sync and Routing

Push clean, scored leads into HubSpot or Salesforce and route them to the right owner.

From Kickoff to Live Engine in 2 to 4 Weeks

Scope and Setup (Days 1-3)

Confirm your ICP, scoring criteria, and CRM fields. Set up the workspace and data sources.

Build and Pilot (Weeks 1-2)

Build the tables, run a pilot list of a few hundred records, and review quality together.

Launch and Handover (Weeks 2-4)

Go live, connect to your CRM, document everything, and train your team to run and edit it.

See What a Lead Engine Looks Like

From the Build-in-Public Series

A real Clay project showing how we automate prospecting using 5 data sources.

View Project on GitHub →

Sample Waterfall Enrichment

How a waterfall enrichment table looks inside Clay with verified contacts and scores.

* Sample illustrative data

Is This Right for You?

A Good Fit If...

You run outbound but build lists manually or from a single provider.
You have a CRM and a clear ICP, or finished the GTM Audit.
You want a system your team can keep running after handover.

Not a Fit If...

You have no defined target customer yet.
You only need a one-time purchased list.

Fixed-Scope Pricing

Starting at $3,500

A one-time build with scope fixed up front. If you completed a GTM Audit, the audit fee is credited toward this build.

Included: Clay tables and workflows, scoring model, CRM sync, documentation, handover session, and 14 days of support.

* Clay, data provider, and CRM costs are billed to your own accounts.

Book a Free Audit Call

Turn Clean Leads Into Meetings

AI Outbound Systems

Launch signal-based, personalized outreach on top of this engine.

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RevOps Automation

Connect lead routing, alerts, and reporting.

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GTM Engineering Retainer

Keep improving lists and campaigns every month.

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Frequently Asked Questions

How long does the build take?

Most builds go live in 2 to 4 weeks, depending on data sources and CRM setup.

Do I need a Clay account?

Yes. You hold the account, so you own the tables and credits. We can advise on the right plan.

Who pays for data and credits?

You do, directly to Clay and providers. Costs vary with volume and how many providers are in the waterfall, and we design the waterfall to avoid wasting credits.

Will it work with my CRM?

We support HubSpot and Salesforce, and can connect others through webhooks and APIs.

Is the data accurate?

We use verification steps and quality checks, but no data source is perfect, so we set up rules to catch and flag bad records.

Can my team run it after launch?

Yes. Handover includes documentation and a training session.

Ready to Stop Building Lists by Hand?

Book a free call and we will map the quickest route to a working lead engine.

Book a Free Audit Call